21621 NE Butler Market Rd

 

April 6: New listing at $2,900,000 April 25: Price drop to $2,750,000 May 9: Price drop to $2,450,000 June 2: Price drop to $2,425,000 June 18: Price drop to $2,250,000 August 17: Terminated, Ladd Group hired August 19: Re-launch at $2,250,000 September 30: Closed $2,000,000.

 

This client originally listed with another broker and after 4 months of showings and price reductions totaling more than 20%, the seller approached us about switching to the Ladd Group. We heard from them that their biggest concern was to get the home sold and they didn’t want to continue to let the listing drag on indefinitely. We suggested that we relaunch at the same price, but pair it with new photos, a video highlighting the home and property, and high-level marketing and outreach. The decision to keep the price steady was with the assumption that someone who had previously seen it would likely make an offer lower than asking, and so to lower the price further would just lower their offer. The strategy worked and the seller received an offer and closed the sale 42 days later.