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Marketing Strategy Behind a $4.5M Central Oregon Ranch Sale | 64950 Collins Rd
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We were contacted by the sellers in spring to prepare this working ranch for a summer launch. The 80-acre estate, with a timeless main residence, four-bedroom second home, carriage house, and productive hay fields, stood out in an ultra-luxury market despite that only three homes in this price range had sold across Central Oregon in more than a year. Drawing on our tenure and market experience, we crafted a strategy pairing architectural-grade photography, cinematic video, precision digital ads, and placement in elite Sotheby’s International Realty networks and national lifestyle publications to reach a highly qualified audience. Private showings and tailored broker previews highlighted its equestrian potential and rare blend of privacy and proximity to Bend’s amenities. The approach worked: the listing received three competing full-price offers at its $4,500,000 asking price, This sale shows how seasoned market knowledge and experience help deliver premium results Our ability to guide sellers through complex transactions continues to set a benchmark for success in Central Oregon’s most exclusive real estate.
Days on Market: 13
Average Days on Market: 80
Percent of list price: 100%
Video views: 2,000+
Showings: 9
Offers: 3
How Bend Homeowners Can Make the Right Choice for Their Home and Resale Value.
A Closer Look at the Lifestyle, Landscape, and Culture Drawing People to Central Oregon.
A Lifestyle-Driven Look at Central Oregon Living, Outdoor Access, and Community Appeal.
What Buyers Look For and How Homeowners Can Protect Long-Term Value.
Our goal is to be informative and helpful. Through our service we hope to earn your business with our exemplary level of service and extensive local knowledge of the Bend, Oregon area.
THE LADD GROUP
[email protected]
541.633.4569
CASCADE HASSON SOTHEBY'S INTERNATIONAL REALTY
650 SW Bond St
Bend OR 97702