Marketing Strategy Behind a $4.5M Central Oregon Ranch Sale | 64950 Collins Rd

We were contacted by the sellers in spring to prepare this working ranch for a summer launch. The 80-acre estate, with a timeless main residence, four-bedroom second home, carriage house, and productive hay fields, stood out in an ultra-luxury market despite that only three homes in this price range had sold across Central Oregon in more than a year. Drawing on our tenure and market experience, we crafted a strategy pairing architectural-grade photography, cinematic video, precision digital ads, and placement in elite Sotheby’s International Realty networks and national lifestyle publications to reach a highly qualified audience. Private showings and tailored broker previews highlighted its equestrian potential and rare blend of privacy and proximity to Bend’s amenities. The approach worked: the listing received three competing full-price offers at its $4,500,000 asking price, This sale shows how seasoned market knowledge and experience help deliver premium results Our ability to guide sellers through complex transactions continues to set a benchmark for success in Central Oregon’s most exclusive real estate.

Days on Market: 13
Average Days on Market: 80
Percent of list price: 100%
Video views: 2,000+
Showings: 9
Offers: 3